Eduweb Media is dedicated to promoting free education for everybody. We publish websites, apps, and games.
One of the most important social and economic trends of the past decades is Online Learning (e-Learning). All major universities and colleges such as Harvard, MIT, Stanford, and Berkeley have been developing online learning programs, and many companies, both big and small, are participating.
There are basically three for-profit business models: ad-supported, freemium and premium.
“Ad-supported education” takes place when publishers provide free lessons and practice tests and monetize websites by displaying ads.
The “Freemium” model offers consumers access to a large portion of information for free and is a popular business model for startups in online education. The free part of the program is usually supported by ads, and when learners wish to get access to further content such as worksheets, videos or grammar charts, they will need to pay for this extra information.
“Premium” is the online education business model that, as the name suggests, offers learning content only to customers that will pay.
EduWeb Media is leveraging all 3 models.
Khan Academy has never had any ads and has 3.5 million unique visitors per month. Khan Academy is and will stay, a non-commercial learning platform notwithstanding the fact that Khan would be able to generate huge income based on either Google Ads or by exploiting sponsorships, because of the platform’s enormous reach.
Wikipedia is similar. Based on page views, Wikipedia would be able to generate lots of money. Yet Jimmy Wales is reluctant to display ads or sponsored links. He chooses to go in the trenches to raise money for keeping Wikipedia strong and alive.
At the moment there are three major contributors to Khan Academy. They are Melinda and Bill Gates, the O’Sullivan Foundation and Google. There is no doubt in my mind that during the coming decades, many others will follow to support Khan Academy. The real interesting part could begin when the first Khan Academy students relate financial success to the information they received for free at Khan Academy.
All over the world college and university leaders are closely watching and paying attention to Khan Academy, though their current content is mostly oriented to the K-12 world.
Khan is confident about the sophistication of the machine-learning program. Khan expects the program to have some impact on commercial products and the profitability opportunities and that their presence will change those markets. The higher education establishment could be hugely influenced by Khan and his top-of-the-line engineers, just as the providers of digital content that are serving it.